Ponto Eletrônico
There are currently six generations coexisting in Western society. Each of them is influenced by its circumstances — social, political, economic, environmental, and technological — which have a direct impact on how people express themselves. One historical milestone, however, has changed how everyone behaves and even how our cognitive system is developed: the internet.
High levels of extractivism are leading to a future where materials of mineral, vegetable, and animal origin are scarce. But what if we immediately stopped extracting and producing raw materials? How long could we use our waste to produce everything we consume? Learn about the initiatives showing us what the products of the future may look like: designed to take full advantage of their raw material, able to return to the top of the production chain.
Companies that function without traditional leadership are on a continuous journey of individual and collective learning. The magic of self-managed environments is that they allow every employee to be the best version of themself through open interaction and collaboration. Self-management means everyone is free to reach their full potential — nobody empowers anybody else, because power already exists within each person.
In a world dominated by fake news, there is greater value in the things we know for sure. Today, desire is generated by honesty and transparency. Nobody is asking companies to be perfect; just trustworthy.
When it comes to marketing, contemporary consumers are aware of something that is unfortunately more common than we would like: fanciful and empty speeches that are not reflected in practice. In order to avoid this kind of embarrassment, it is important to understand expectations when an institution approaches certain issues. Every caution is recommended here; approach and appropriation are separated by a thin line. What basic, careful steps should be taken in this endeavor?
Local consumption is aligned with the three pillars of sustainable development: environmental, social, and economic. Also known as locavorism, this movement aims to shorten distances between producers and consumers, and looks closely at the production chain of consumer goods. This behavior has a positive impact on job creation and poverty reduction, as well as reducing the carbon footprint of communities.
Companies that move trillions of dollars begin to pay attention to gender and age related matters, influencing the way market will communicate from now on