Ponto Eletrônico
Veganism is usually associated with nutrition, however, its philosophy embraces a greater cause. Today, people and brands recognize that veganism is also about ethics, politics, and the environment. This new perspective holds the power to develop a society that protects animals, people and the future.
Fashion has been a tool for telling apart noblemen and the bourgeois since the 15th century, and even today fashion is still seen as a tool for individual validation. On the other hand, emerging consumer behaviors — less connected to the need for belonging — give rise to the products and services of the coming years.
Limited by sexism, women face limited chances of growing and reaching leadership positions. They have turned to entrepreneurship as a way of combining purpose and a career. The projects, companies, and startups they have been creating are fueled by a transformative power that boosts both economic growth and social and environmental change.
The traditional knowledge of midwives and faith healers is starting to gain recognition and is being recovered, with new life, by the awakening of a new consciousness that goes hand in hand with a decline in consumption. Projects and brands are seeking more humanist values, prioritizing the reappropriation of women’s bodies, acceptance of organic processes, and reconnection with the sacred.
The chance to represent and include people who still do not occupy the space they deserve in campaigns and projects presents a great challenge. But it is precisely because it is so challenging that it is such a powerful opportunity to rethink creativity in Brazil. For those who see opportunity in this context, it is essential to understand that we need more than just inclusive discourse – we need inclusive practice, forging ties with the people who actually live these under-represented realities.
We are living in a transition between the end of the current economic model and the awakening of new economies. Access, community, purpose, reputation, transparency, trust: these are the foundations for building a new way of performing financial transactions — whether financial or otherwise — based on exponentially evolving technologies. This is blockchain.
New contemporary codes are incorporated into advertising campaigns, promoting a reduction of excess
