When it comes to marketing, contemporary consumers are aware of something that is unfortunately more common than we would like: fanciful and empty speeches that are not reflected in practice. In order to avoid this kind of embarrassment, it is important to understand expectations when an institution approaches certain issues. Every caution is recommended here; approach and appropriation are separated by a thin line. What basic, careful steps should be taken in this endeavor?
The main issue facing Afro-descendants today is representation. In this sense, afrofuturism offers a means of thinking about a possible future with more justice for the Black population. It is a way of imagining and building possible futures from a culturally Black perspective; a connection between the imagination, technology, the future, and liberation.
Is it possible to live in a society without inequality? Or is it natural, is it necessary that a small number of people control and maintain certain privileges? These are issues that we have faced since Ancient Greece, and that are now entering a new chapter with a powerful new character called digital technology. How could technology, which connects the whole world, have created a distance between us, a feeling of mistrust?
We are living in a transition between the end of the current economic model and the awakening of new economies. Access, community, purpose, reputation, transparency, trust: these are the foundations for building a new way of performing financial transactions — whether financial or otherwise — based on exponentially evolving technologies. This is blockchain.
The first of the digital natives are now of working age. These young people seek a balance between personal and professional life — but there is a limiting factor holding them back: the working day has not changed since the beginning of the twentieth century. We have reached the limits of the working model that has been developing since the digital revolution.
We have entered the age of digital democracy and it is a path with no return: governments need to make digital technology the starting point for every action they take. New technologies and the innovators behind them reframe processes, showing how democracy is maturing and reaching new people in a deep and complex way.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.
The abuses suffered by porn actors and an increasingly conscious audience drive the post-porn movement, which mixes art and politics. Sexually explicit videos and performances are aimed not at masturbation, but at criticizing the restrictions on sexuality and the pornographic industry.
The growth of conservatism has frightened many who once believed that the world had advanced in terms of human and civil rights. But the Tombamento Generation is taking the spotlight: a new wave of singers whose work is united by the representative force of society’s key issues — race, gender, and sexuality. This group of artists and their audience together strive to break down the standards of common sense.
Self-sufficient and sustainable communities in harmony with the environment are growing in popularity. In addition to their ecological focus, these communities also integrate economic, social, and cultural aspects through participatory management and permaculture. Ecovillages offer a post-modern way of life where we all work, have a voice, and collaborate.
Inclusion and diversity are no longer a desire of some, but a necessity for all. The growth of policies that foster female inclusion, training, and empowerment, alongside the explosion in female entrepreneurship, has weakened this invisible barrier and promises to shatter it for once and for all
A lot is said about a “new feminism”, but it is not the first time this movement goes through a media boom. This time their big ally is the internet. Online environment, democracy and plurality friendly, makes the message against sexism echo from the vanguard to the mainstream, further and stronger.
The recent study “The Rise Of Lowsumerism” says no to excess and explores the revelation of a new mentality concerning to consumption. Consuming should be a well thought act according to our needs, not a substitute for our lack of time or affection. It’s ok to feel lost when you want such a big lifestyle change. That is why this article will show you some possible paths to start living a lowsumer life.
In order to be free from an economy model that destroys nature and makes it impossible to have significant connections, we have to get rid of its premises. Freedom is not about choosing what we consume and produce, but how we do it. Post-internet society have shown us that by interacting in sharing economy we amplify our flow possibilities, not only in information but also in resources.
How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.
Fashion consumption has been reviewed. Ethical issues are on the table and start being accounted for in buying decisions. When the wrongdoings of the industry come to surface, consumption becomes a conscious political act. Today brands are listening to the rejection by consumers of scandals that degrade human life. The awakening to a more evolved habit of consumption might reach even higher levels in the next few years.