Articles

Brands and Activism: 5 Tips for Real Engagement

Post Prejudice

When it comes to marketing, contemporary consumers are aware of something that is unfortunately more common than we would like: fanciful and empty speeches that are not reflected in practice. In order to avoid this kind of embarrassment, it is important to understand expectations when an institution approaches certain issues. Every caution is recommended here; approach and appropriation are separated by a thin line. What basic, careful steps should be taken in this endeavor?

Locavorism and the Three Pillars of Sustainable Development

Lowsumerism

Local consumption is aligned with the three pillars of sustainable development: environmental, social, and economic. Also known as locavorism, this movement aims to shorten distances between producers and consumers, and looks closely at the production chain of consumer goods. This behavior has a positive impact on job creation and poverty reduction, as well as reducing the carbon footprint of communities.

Afrofuturism: the dream and the reality of possible futures

Empurpose

The main issue facing Afro-descendants today is representation. In this sense, afrofuturism offers a means of thinking about a possible future with more justice for the Black population. It is a way of imagining and building possible futures from a culturally Black perspective; a connection between the imagination, technology, the future, and liberation.

Confidence Crisis: The Old Politics In The Age Of Hyperconnectivity

 

Is it possible to live in a society without inequality? Or is it natural, is it necessary that a small number of people control and maintain certain privileges? These are issues that we have faced since Ancient Greece, and that are now entering a new chapter with a powerful new character called digital technology. How could technology, which connects the whole world, have created a distance between us, a feeling of mistrust?

Demystifying Indigenous Peoples In Contemporary Culture

Unclassed

Indigenous voices echo through the corridors of art and culture departments in Brazil. Behind this profusion of cultural products related to indigenous issues, there is a constant critical-restlessness: how can we demystify the vast range of cultures unknown to most Brazilians?

Beyond The Niche: Vegan Awareness Boosts Major Market Shift

Natural Wisdom

Veganism is usually associated with nutrition, however, its philosophy embraces a greater cause. Today, people and brands recognize that veganism is also about ethics, politics, and the environment. This new perspective holds the power to develop a society that protects animals, people and the future.

Ethics and Transparency: Contemporary Desire in Fashion Consumption

Unfashion

Fashion has been a tool for telling apart noblemen and the bourgeois since the 15th century, and even today fashion is still seen as a tool for individual validation. On the other hand, emerging consumer behaviors — less connected to the need for belonging — give rise to the products and services of the coming years.

Conscious Entrepreneurship: Impacts of Female Protagonism

Lowsumerism

Limited by sexism, women face limited chances of growing and reaching leadership positions. They have turned to entrepreneurship as a way of combining purpose and a career. The projects, companies, and startups they have been creating are fueled by a transformative power that boosts both economic growth and social and environmental change.

Recovering the Traditional Knowledge of Women

Natural Wisdom

The traditional knowledge of midwives and faith healers is starting to gain recognition and is being recovered, with new life, by the awakening of a new consciousness that goes hand in hand with a decline in consumption. Projects and brands are seeking more humanist values, prioritizing the reappropriation of women’s bodies, acceptance of organic processes, and reconnection with the sacred.

Creative Representation: Six Voices that Inspire Inclusive Dialogues

Unclassed

The chance to represent and include people who still do not occupy the space they deserve in campaigns and projects presents a great challenge. But it is precisely because it is so challenging that it is such a powerful opportunity to rethink creativity in Brazil. For those who see opportunity in this context, it is essential to understand that we need more than just inclusive discourse – we need inclusive practice, forging ties with the people who actually live these under-represented realities.

Eliminating Intermediaries: Blockchain’s Potential to Unlock the Future

Playing Reality

We are living in a transition between the end of the current economic model and the awakening of new economies. Access, community, purpose, reputation, transparency, trust: these are the foundations for building a new way of performing financial transactions — whether financial or otherwise — based on exponentially evolving technologies. This is blockchain.

Plural Inspiration: 6 Aesthetic References of Brazilian Identity

Unclassed

This first step in researching other national aesthetic references is to expand the scenarios of study – that is, to recognize the streets, slums, hills, farms, streams, and forests. The answer to society’s wishes may just be in the rediscovery of everyday life, the familiar, and the ancestral. From this point of view, that which was peripheral becomes aspirational.

The Music of Brazil: Daily Life in Other Accents

Unclassed

In its strength as a record and story of our culture, music is a language that helps us understand Brazilian behavior and conditions. In Brazil, music blurs the boundaries between the traditional and the cutting edge. Brazilian artistic expression, beyond the obvious social and geographical connections, brings unknown worlds closer together. The sound allows us to really feel the power of decentralization.

The Peripheries Emerge as New Centers of Contemporary Art

Unclassed

One of the calls of the 32nd São Paulo Biennial is to unlearn: to reflect and revise what it means to know and to value. A stroll through the exhibition space reveals the places that inspired artists in their works: in the countryside, on the river banks, and in plantations. The exhibition covers Brazil, the Americas, Africa, and so many of us who are uncertain and living in this contemporary world.

Minorities On the Podium: The Inclusive Role of Sports

Post Prejudice

The vehement disapproval of discriminatory positions and the celebration of achievements by oppressed classes are behaviors that denounce intolerance and create demand for a new kind of sports reporting. When there are new parameters for creating idols, communication strives to fulfill an important social role.

Digital Natives at Work: The Barriers of Traditional Working Hours

Empurpose

The first of the digital natives are now of working age. These young people seek a balance between personal and professional life — but there is a limiting factor holding them back: the working day has not changed since the beginning of the twentieth century. We have reached the limits of the working model that has been developing since the digital revolution.

Purposeful Fashion: Brands and the Public Brought Together by Human Values

Unfashion

Clothes and other consumer goods will no longer be mere objects; they will be transformed into subjects to develop a more emotional relationship with people. More than ever, fashion must look to the people, who are less predictable and more difficult to label. Their individual motivations speak louder than any standardized lifestyle.

Reinvented Idols: Digital Influencers and Representation

Youth Mode

Idols change from generation to generation. We are currently living in the generation of digital influencers, who are famous sometimes only for their beauty or enviable life. But image exhausts itself, corrupting not only those who worship it, but also the person who produces it. Youtuber and Instagramer activists emerge as modern albums, spreading messages beyond their image.

At-home beauty, independence, and empowerment

Natural Wisdom

In a scenario where the consumption of cosmetics is still heavily based on marketing, some women have decided to take a more natural approach to beauty, replacing an entire shelf of cosmetics with products made at home. A currency exchange occurs in such lowsumer behavior, where you pay for quality and not for the brand. Possibilities include products not tested on animals, vegan recipes, or completely natural formulas.

The Media and Gender Equality: Beyond Advertising Strategy

TRANScenGENDER

Sexist campaigns have been a constant target of criticism, tarnishing the image of some traditional brands. Gender equality is increasingly an issue that affects consumer choices: it is time for brands to help liberate women without creating new stereotypes of the model woman. More than using empowerment as an advertising strategy, brands need to embrace gender equality in a real, tangible, and honest way.

Technology and the Government: the Future of Democracy at SXSW 2016

The Brazilian Dream

We have entered the age of digital democracy and it is a path with no return: governments need to make digital technology the starting point for every action they take. New technologies and the innovators behind them reframe processes, showing how democracy is maturing and reaching new people in a deep and complex way.

Non-binary fashion: a historical overview to contextualize trends

Unfashion

Social codes that are represented by clothes are being challenged with the emergence of non-binary gender in fashion. Even though there is a huge gap between the fantasy of the catwalk and the reality of clothing retail, for both luxury and popular stores, retailers do endeavor to follow this trend. While the industry is still finding its way, underground brands and new designers are leading the evolution.

After Liquid Times: Spirituality and the Search for Purpose

Natural Wisdom

The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.

Reinvention of the Body and Desire in the Post-Porn Age

TRANScenGENDER

The abuses suffered by porn actors and an increasingly conscious audience drive the post-porn movement, which mixes art and politics. Sexually explicit videos and performances are aimed not at masturbation, but at criticizing the restrictions on sexuality and the pornographic industry.

The Silent Revolution: Creative Silence as a Foundation for the New

Quiet Bliss

In order to positively guide this great planetary change we are going through, this is the theory: only empty space is capable of producing the truly new and complete standards needed to resolve the complexity of the current problems and co-create a new world. Creative silence is a foundation and generator of formidable ideas. There is nothing more effective at awakening true creativity and allowing the truly new to emerge than silence.

Technology Beyond Binarism: He, She, or Cyborg?

Playing Reality

In contemporary technoculture, technologies that incorporate these dualistic values and use derogatory stereotypes are becoming obsolete, being replaced by experiments that virtualize human identity and increase the multiplicity of representations. The biotechnological development sees gender as a limiting constraint to our human potential.

Polygendered Brazilian Music: The Tombamento Generation

Music Trends

The growth of conservatism has frightened many who once believed that the world had advanced in terms of human and civil rights. But the Tombamento Generation is taking the spotlight: a new wave of singers whose work is united by the representative force of society’s key issues — race, gender, and sexuality. This group of artists and their audience together strive to break down the standards of common sense.

Lowsumerism and the search for our true selves

Lowsumerism

Consumerism and advertising have raised our expectations to the point of making impossible to be fully happy or satisfied. Fortunately, there is a movement that moves us away from illusion and brings us closer to plenitude.

Adapting to a new existence: how to live in an ecovillage

Lowsumerism

Self-sufficient and sustainable communities in harmony with the environment are growing in popularity. In addition to their ecological focus, these communities also integrate economic, social, and cultural aspects through participatory management and permaculture. Ecovillages offer a post-modern way of life where we all work, have a voice, and collaborate.

TRANSITION TO THE AGE OF AQUARIUS: BEYOND THE ASTROLOGICAL BIAS

Natural Wisdom

We are transitioning to a more emotional, feminine age, guided by feelings and intuition. What astrologers call the Aquarian age is the same as what economists call conscious capitalism. It is the age of awareness for philosophers, the chaordic age for intellectuals, and the digital age for technologists. Humanists call it a new humanism, and retailers call it a crisis.

LOWSUMER MARKETING: CULTURE OF CARE SPREAD BY ADVERTISING

Lowsumerism

It is worth looking closely at advertising to identify this compulsory condition: is it really the great villain responsible for unleashing the consumerism that is ravaging people and the planet? The answer is not so simple. Consumption, advertising and their symbolic meanings can be approached from another perspective. Advertising campaigns start to incorporate new contemporary codes that give rise to the culture of care: it’s time to talk to consumers with respect about this new concept of consumption.

INTEGRATIVE MEDICINE AND THE POWER TO HEAL FROM WITHIN

Natural Wisdom

Study no longer focuses on the illness, but on the individual as a whole – the mind, body, and spirit. The patient is now seen as primarily responsible for their own recovery, and is led to understand that healing works from inside to out, not the other way around. In this process, the search for simple and natural solutions grows stronger.

INVISIBLE BRAZIL AND ITS INFLUENCE ON THE ECONOMY AND CONSUMPTION

Unclassed

How do we know where our food comes from? How can we live in harmony alongside people who are different to us? How can we practice sustainability in everyday life? Indigenous villages, riparian, quilombola, and backcountry communities, rural plantations, hybrid countryside, urban outskirts, the ignored populational centers: the answers to these questions arise in the everyday practices of those who understand that it is necessary to invent and express themselves in new ways . When the so-called peripheries reach the consumption behavior of Brazilians, it is time to ask ourselves: who influences who?

BRAZIL’S POTENTIAL AS THE GLOBAL CENTER OF NEW SPIRITUALITY

Natural Wisdom

For Marina Abramovic, an artist who has always challenged the limits of the body and art, Brazil is an infinite repository of ideas, meanings, and feelings. The documentary “The Space In Between” shows us a portrait and a journey through a deeper Brazil, an absolute necessity for the world today and for Brazil itself. The film portrays an “inner Brazil” that reveals our nation’s true calling: to be a global center for new spirituality and religiousness.

WOMEN UNITED: INCLUSIVE WORK DYNAMICS

TRANScenGENDER

Inclusion and diversity are no longer a desire of some, but a necessity for all. The growth of policies that foster female inclusion, training, and empowerment, alongside the explosion in female entrepreneurship, has weakened this invisible barrier and promises to shatter it for once and for all

IDENTITIES AND NORMS: HOW TO ACHIEVE THE POTENTIAL OF NOT BEING

TRANScenGENDER

Today there a lot of talk about gender identity, but there also are identities linked to social and economic classes, race, consumption, nationality, sexuality, and many others. There is no such thing as a single identity, but instead a puzzle that ends up creating what we cal the “SELF”: different identities that end up segmenting and framing us. To emancipate human beings it is necessary to reevaluate everything we do not consider a determining factor for the construction of identity.

TO SELL MORE OR TO SELL BETTER: POST-CONSUMERISM ADVERTISING

Lowsumerism

Feeling the need for freer and more significant activity, and perceiving the new consumer-focused landscape, ad makers start to deny the age of excess. But if consumerism is reaching its end, what is advertising supposed to dedicate itself to? The answer is that the tug of war will be between two schools: one that wants to sell more and the other that wants to sell better.

Selfies and politicization of the female body

TRANScenGENDER

The vulnerability suggested by “artistic nude” that represents women from the male perspective is opposed to the power of “nudes,” which defies the norm and reinforces women’s control over their own image and sexuality. Selfies created and shared online are valuable. Now more than ever there is the opportunity to build the visual culture of tomorrow from a new perspective — the female perspective.

Unclassed Behaviour: Understanding The Change In The Old Consumption Social Pyramid

Unclassed

It’s time to step out of the comfort zone and go beyond the comprehension of market shares, income range or social class; it’s time to start thinking about affinities and, most important of all, people. Unclassed is a behaviour tendency in which people become the protagonists of their own actions, they don’t want to simply appropriate ideals of the higher social strata anymore.

The Amplification Of The Concept Of Gender In Fashion

TRANScenGENDER

For some time now, an inversion of the masculine and feminine codes is happening in fashion, breaking predefined norms and dated notions of genre. It is a freedom from stereotypes, some kind of illusory game some interpret as unissex. New shapes of business start to pop up everywhere in the world, providing options for the share of customers in lack of brands that follow their ideas about gender.

The Death Of Age As Declared By Fashion

Youth Mode

The quickness of changes in human behavior blurs the concept of generation. Youth no longer bares the title of unquestionable inspiration, excluding age as a matter of the contemporary. More than inclusion, there is also a market interest in this subject: the acknowledgment of a new class of consumers.

The Inevitable Adaptation Of The Market To Freegender Movement

TRANScenGENDER

When gender identity enters the popular discussion subject, and markets that move trillions start paying attention to this matters, it is natural that the discussion clearly influences how companies will communicate and position their products from now on. Dictating how each gender must relate to consumption will be an act increasingly hated by the public, that now understands this division as a sign of belatedness.

Gender Fusion: A Vent To Men’s Fashion

Unfashion

The notions of femininity and masculinity are being questioned and deconstructed in all areas, fashion included. It is a fertile ground for making a more diverse fashion culture. Up to now, most gender related fashion experiments happened to women’s clothing, but today gender blur invades the catwalk and shows that men’s fashion is going through a rich creative moment.

End Of The Norm and The 3 Deaths Of Behaviour Research

End of the norm

What happens when demographic fronteers are not enough to classify consumer profiles anymore? How to predict the behaviour of a generation increasingly fluid? For a research method to be efficient, it needs see beyond the hierarchy of “normal”. The norm is dead, and with that, it does not make sense anymore to classify consumers by gender, age or social class.

Online Feminism: Long Range Weapon

TRANScenGENDER

A lot is said about a “new feminism”, but it is not the first time this movement goes through a media boom. This time their big ally is the internet. Online environment, democracy and plurality friendly, makes the message against sexism echo from the vanguard to the mainstream, further and stronger.

Transcending Age – The Empowering Youth

Youth Mode

Seriousness and expertise are not adult businesses. Energy and spontaneity are not teenager things. Get used to it: age stereotypes do not represent the contemporary world anymore. In media, music and fashion, teens are being depicted as personality icons rather than symbols of inexperience.

Unclass to view clearer: the real motivations of market

Unclassed

Complex and paradoxal customers are making companies rethink the way they segment market. This classification is not limited only by social class, “economic power”, age-range or gender. To “Unclass” is to take a deep look inside people in order to understand their real motivations; only this way it will be possible to group them: by affinity.

NORMCORE is not what you think – even less what you wear

Youth Mode

Normcore is not a generational theory, not a flag, nor a large scale mass cultural phenomenon. It is not a THEORY, not a MOVEMENT. NORMCORE is, above all, a NOTION. An empathy feeling and a subtle opinion about what the human beings are living through these days. I can say, as one of the the people who helped create this concept, now that the NORMCORE hype is gone, little was comprehended about this cultural NOTION.

The Role of Design in Fostering The Lowsumer Consciousness

Lowsumerism

The challenge of design is to maintain relevance in a saturated world. Who needs excess? More than just a trend, it is a matter of responsibility. New creators propose innovations that predict the desires of the future and inspire the traditional market.

Urban Flight: Primal Impulse In Search Of Simplicity

Lowsumerism

We are living a time of urban flight, looking for our wildest essence, for simple life nirvana, for a bigger purpose and something that makes us more meaningful to the world. Conscious consumption, permaculture and running away from urban chaos are hot topics. After all, our true core is not what we can buy, but what we can be.

Sustainable Economy And The Resignification Of Success

Lowsumerism

The current environmental scenario demands a complete change on human’s mentality. That also implies a change on the criteria of what “success” is, specially concerning to people and business. New codes substitute capitalist models, revealing the urgency of sustainable economy.

Sharing Economy And The Expansion Of The Self

Lowsumerism

Sharing economy blossoms along with the post-modern liquidity. Having access to more things, and them being more disposable, we create an exponentially more fluid identity, more compatible with ourselves. We are not what we have, but what we access.

The Logic Of Discarding Defied By The Electronics Industry

Lowsumerism

Given the notion of conscious consumption that emerges in our society, the tendency is that remarkable — or revolutionary — products of the future will be those capable to translate our yearning for long-lasting objects, capable of defying the discarding logic. Modular technology questions the validity of fast-paced production cycles, blocking planned obsolescence.

The Punk Spirit Of The DIY Movement

Lowsumerism

With an aesthetic that denied consumerism, it was the punk movement that started spreading the DIY word. In essence, both punk and DIY endorse a more intimate relation with personal consumption. The punk spirit in DIY is undeniable and growing in a society that gets more and more conscious about its impact on planet Earth.

How To Consume Less And Practice Lowsumerism

Lowsumerism

The recent study “The Rise Of Lowsumerism” says no to excess and explores the revelation of a new mentality concerning to consumption. Consuming should be a well thought act according to our needs, not a substitute for our lack of time or affection. It’s ok to feel lost when you want such a big lifestyle change. That is why this article will show you some possible paths to start living a lowsumer life.

New Economies And Flow Possibilities

Lowsumerism

In order to be free from an economy model that destroys nature and makes it impossible to have significant connections, we have to get rid of its premises. Freedom is not about choosing what we consume and produce, but how we do it. Post-internet society have shown us that by interacting in sharing economy we amplify our flow possibilities, not only in information but also in resources.

A World of Excesses: Precise Luxury

Lowsumerism

We live in a world of excesses and our education is getting increasingly consumption-driven. Before taking their first steps, children already own fully decorated bedrooms, a wardrobe designed for all kinds of occasion, and such a busy agenda that the visit of a close relative can only be scheduled within three months. They grow up believing it is normal to have everything and become frustrated adults. This culture of excess turned everything into commonness.

The Main Trend Today: Why Lowsumerism Is a Pressing Need

Lowsumerism

How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.

Asexuality: Recognizing the Invisible

TRANScenGENDER

We live in a sex-normativity scenario incapable of challenging cliche phrases, like “sex is health.” Asexuality is the condition of those who do not get sexually attracted in general. However, the lack of interest in sexual intercourse does not prevent the asexual from developing emotional or romantic ties with other people.

Pop Culture and Gender Redemption

TRANScenGENDER

Mass culture that reveals gender spectra is the closest contact that many have with their ideal universes. Pop, with all its ambiguities, is exempt from the obligation of holding an active social role. But, intentionally or not, it ends up causing transformations. When a situation is portrayed in a play or movie, we visit psychological places without the need of reality. The same happens with gender.

ETHICS AS THE DRIVING FORCE BEHIND MORE EVOLVED CONSUMPTION

Lowsumerism

Fashion consumption has been reviewed. Ethical issues are on the table and start being accounted for in buying decisions. When the wrongdoings of the industry come to surface, consumption becomes a conscious political act. Today brands are listening to the rejection by consumers of scandals that degrade human life. The awakening to a more evolved habit of consumption might reach even higher levels in the next few years.

The Role of the Media in Humanizing Transgender People

TRANScenGENDER

With the social rise of trans people in the media, there has been a change in how this population is usually presented to the great public. In a society where 90% of trans women and transvestites are conditioned to prostitution, it is paramount for trans people to master their own narratives, playing themselves in series, soap operas and movies.

The Profound Awakening of Female Consumption

TRANScenGENDER

For many girls today, to consume less is a way of self-expression in the world. It means getting your hands dirty and developing a more purposeful and meaningful life. Unlike the life experience of their parents, to own is no longer synoym of success and security. Internet is a key player in this game, providing information and the exchange of experiences and knowledge between girls.

Buying As A Social Act: The Return

Lowsumerism

Buying has never been easier, but the innovations that facilitate our life also end up isolating us. Our acts of buying and consumer habits prove that we are growing increasingly distant from each other. Resuming buying habits connected to traditional and local values became a solution to strengthen face-to-face interaction, once lost with the emergence of digital media. Recovering relationships that got lost thanks to fragile and impersonal digital ties seems to be an emerging behavior in large urban centers.

TRANScenGENDER

TRANScenGENDER

As a phenomenon that is under ongoing production and reproduction, gender will always be relative, cultural and performative. In binary gender we are one of two. In plural gender, we are one of many. But if the exponential plurality and the spiral of being provide us with endless transformation, to transcend is to let ourselves float from BE to BEING.

A Change in Values

Lowsumerism

The man was removed from the center of development and many human bonds became commercial relations. We live immersed in consumerism, and individuality became the new flag of freedom (or is it advertising?). As much as we believe that we evolved much since the beginning of times, the feeling is that we grew very little when it comes to consciousness. And it is about time to give it a try.

Post-capitalism and Consumption as a Statement

Lowsumerism

In a world with less money and more time and access to knowledge, values could not remain the same. Instead of handbags with huge label prints, suggesting its humongous prices, we are now looking for companies that print things we really care about. Consumption as a statement reveals consumers are very aware that everything bought carries a political load.

Film As The Perpetuation Of Consumerist Mentality

Lowsumerism

A fast fashion item may be more similar to a film than you would expect. Titles overflow and movie theaters work in a mechanical rotative system: the next movie is right around the corner, there is no time for reflecting on what you just saw. Watching a film or not is deeply connected with today’s world emergencies.

Zero Waste: the Future of Environmental Consciousness

Lowsumerism

The way society faces its responsibilities to the environment gives signs of how it is going through a critical and complex transformation. The years preaching the same old canons of the “sustainable citizen” handbook are coming to an end. The model in which everything is disposable is gettig old fashioned, giving the floor to zero waste projects.