In order to positively guide this great planetary change we are going through, this is the theory: only empty space is capable of producing the truly new and complete standards needed to resolve the complexity of the current problems and co-create a new world. Creative silence is a foundation and generator of formidable ideas. There is nothing more effective at awakening true creativity and allowing the truly new to emerge than silence.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.
Study no longer focuses on the illness, but on the individual as a whole – the mind, body, and spirit. The patient is now seen as primarily responsible for their own recovery, and is led to understand that healing works from inside to out, not the other way around. In this process, the search for simple and natural solutions grows stronger.
How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.