INVISIBLE BRAZIL AND ITS INFLUENCE ON THE ECONOMY AND CONSUMPTION

 

How do we know where our food comes from? How can we live in harmony alongside people who are different to us? How can we practice sustainability in everyday life? Indigenous villages, riparian, quilombola, and backcountry communities, rural plantations, hybrid countryside, urban outskirts, the ignored populational centers: the answers to these questions arise in the everyday practices of those who understand that it is necessary to invent and express themselves in new ways . When the so-called peripheries reach the consumption behavior of Brazilians, it is time to ask ourselves: who influences who?

Polygendered Brazilian Music: The Tombamento Generation

 

The growth of conservatism has frightened many who once believed that the world had advanced in terms of human and civil rights. But the Tombamento Generation is taking the spotlight: a new wave of singers whose work is united by the representative force of society’s key issues — race, gender, and sexuality. This group of artists and their audience together strive to break down the standards of common sense.

Unclass to view clearer: the real motivations of market

 

Complex and paradoxal customers are making companies rethink the way they segment market. This classification is not limited only by social class, “economic power”, age-range or gender. To “Unclass” is to take a deep look inside people in order to understand their real motivations; only this way it will be possible to group them: by affinity.

End Of The Norm and The 3 Deaths Of Behaviour Research

 

What happens when demographic fronteers are not enough to classify consumer profiles anymore? How to predict the behaviour of a generation increasingly fluid? For a research method to be efficient, it needs see beyond the hierarchy of “normal”. The norm is dead, and with that, it does not make sense anymore to classify consumers by gender, age or social class.

Unclassed Behaviour: Understanding The Change In The Old Consumption Social Pyramid

 

It’s time to step out of the comfort zone and go beyond the comprehension of market shares, income range or social class; it’s time to start thinking about affinities and, most important of all, people. Unclassed is a behaviour tendency in which people become the protagonists of their own actions, they don’t want to simply appropriate ideals of the higher social strata anymore.