“The Brazilian Dream”, a language research carried out by box1824 in 2011, has identified the primary cultural codes of brazilian national identity.
Based on semiotic analysis of the most visible Brazilian codes in different cultures (England, Germany, France, China, India, Colombia, and New Zealand), this study crossed the internal and external images of the country and discovered the four major vocations in Brazil: Empire of Colors, Creative Fusion, Natural Wisdom, and Human Power. These are traits that make fertile ground for groundbreaking projects and ideas in the country.
Here we will explore the potential developments of Natural Wisdom, a concept that recognizes the functional power of biodiversity and refers to the knowledge that comes from nature and its impact on life — the lives of not only Brazilians. Indigenous heritage inspires continuous rediscovery by a generation looking to redeem its origins through future possibilities.
How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.
We are living a time of urban flight, looking for our wildest essence, for simple life nirvana, for a bigger purpose and something that makes us more meaningful to the world. Conscious consumption, permaculture and running away from urban chaos are hot topics. After all, our true core is not what we can buy, but what we can be.
