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Brands and Activism: 5 Tips for Real Engagement

Post Prejudice

When it comes to marketing, contemporary consumers are aware of something that is unfortunately more common than we would like: fanciful and empty speeches that are not reflected in practice. In order to avoid this kind of embarrassment, it is important to understand expectations when an institution approaches certain issues. Every caution is recommended here; approach and appropriation are separated by a thin line. What basic, careful steps should be taken in this endeavor?

Sustainable Economy And The Resignification Of Success

Lowsumerism

The current environmental scenario demands a complete change on human’s mentality. That also implies a change on the criteria of what “success” is, specially concerning to people and business. New codes substitute capitalist models, revealing the urgency of sustainable economy.