Limited by sexism, women face limited chances of growing and reaching leadership positions. They have turned to entrepreneurship as a way of combining purpose and a career. The projects, companies, and startups they have been creating are fueled by a transformative power that boosts both economic growth and social and environmental change.
Social codes that are represented by clothes are being challenged with the emergence of non-binary gender in fashion. Even though there is a huge gap between the fantasy of the catwalk and the reality of clothing retail, for both luxury and popular stores, retailers do endeavor to follow this trend. While the industry is still finding its way, underground brands and new designers are leading the evolution.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.