Limited by sexism, women face limited chances of growing and reaching leadership positions. They have turned to entrepreneurship as a way of combining purpose and a career. The projects, companies, and startups they have been creating are fueled by a transformative power that boosts both economic growth and social and environmental change.
The first of the digital natives are now of working age. These young people seek a balance between personal and professional life — but there is a limiting factor holding them back: the working day has not changed since the beginning of the twentieth century. We have reached the limits of the working model that has been developing since the digital revolution.
Clothes and other consumer goods will no longer be mere objects; they will be transformed into subjects to develop a more emotional relationship with people. More than ever, fashion must look to the people, who are less predictable and more difficult to label. Their individual motivations speak louder than any standardized lifestyle.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.