Veganism is usually associated with nutrition, however, its philosophy embraces a greater cause. Today, people and brands recognize that veganism is also about ethics, politics, and the environment. This new perspective holds the power to develop a society that protects animals, people and the future.
The traditional knowledge of midwives and faith healers is starting to gain recognition and is being recovered, with new life, by the awakening of a new consciousness that goes hand in hand with a decline in consumption. Projects and brands are seeking more humanist values, prioritizing the reappropriation of women’s bodies, acceptance of organic processes, and reconnection with the sacred.
One of the calls of the 32nd São Paulo Biennial is to unlearn: to reflect and revise what it means to know and to value. A stroll through the exhibition space reveals the places that inspired artists in their works: in the countryside, on the river banks, and in plantations. The exhibition covers Brazil, the Americas, Africa, and so many of us who are uncertain and living in this contemporary world.
In a scenario where the consumption of cosmetics is still heavily based on marketing, some women have decided to take a more natural approach to beauty, replacing an entire shelf of cosmetics with products made at home. A currency exchange occurs in such lowsumer behavior, where you pay for quality and not for the brand. Possibilities include products not tested on animals, vegan recipes, or completely natural formulas.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.
In order to positively guide this great planetary change we are going through, this is the theory: only empty space is capable of producing the truly new and complete standards needed to resolve the complexity of the current problems and co-create a new world. Creative silence is a foundation and generator of formidable ideas. There is nothing more effective at awakening true creativity and allowing the truly new to emerge than silence.
Self-sufficient and sustainable communities in harmony with the environment are growing in popularity. In addition to their ecological focus, these communities also integrate economic, social, and cultural aspects through participatory management and permaculture. Ecovillages offer a post-modern way of life where we all work, have a voice, and collaborate.
We are transitioning to a more emotional, feminine age, guided by feelings and intuition. What astrologers call the Aquarian age is the same as what economists call conscious capitalism. It is the age of awareness for philosophers, the chaordic age for intellectuals, and the digital age for technologists. Humanists call it a new humanism, and retailers call it a crisis.
Study no longer focuses on the illness, but on the individual as a whole – the mind, body, and spirit. The patient is now seen as primarily responsible for their own recovery, and is led to understand that healing works from inside to out, not the other way around. In this process, the search for simple and natural solutions grows stronger.
For Marina Abramovic, an artist who has always challenged the limits of the body and art, Brazil is an infinite repository of ideas, meanings, and feelings. The documentary “The Space In Between” shows us a portrait and a journey through a deeper Brazil, an absolute necessity for the world today and for Brazil itself. The film portrays an “inner Brazil” that reveals our nation’s true calling: to be a global center for new spirituality and religiousness.
We are living a time of urban flight, looking for our wildest essence, for simple life nirvana, for a bigger purpose and something that makes us more meaningful to the world. Conscious consumption, permaculture and running away from urban chaos are hot topics. After all, our true core is not what we can buy, but what we can be.
How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.