High levels of extractivism are leading to a future where materials of mineral, vegetable, and animal origin are scarce. But what if we immediately stopped extracting and producing raw materials? How long could we use our waste to produce everything we consume? Learn about the initiatives showing us what the products of the future may look like: designed to take full advantage of their raw material, able to return to the top of the production chain.
In a world dominated by fake news, there is greater value in the things we know for sure. Today, desire is generated by honesty and transparency. Nobody is asking companies to be perfect; just trustworthy.
Local consumption is aligned with the three pillars of sustainable development: environmental, social, and economic. Also known as locavorism, this movement aims to shorten distances between producers and consumers, and looks closely at the production chain of consumer goods. This behavior has a positive impact on job creation and poverty reduction, as well as reducing the carbon footprint of communities.
Veganism is usually associated with nutrition, however, its philosophy embraces a greater cause. Today, people and brands recognize that veganism is also about ethics, politics, and the environment. This new perspective holds the power to develop a society that protects animals, people and the future.
Fashion has been a tool for telling apart noblemen and the bourgeois since the 15th century, and even today fashion is still seen as a tool for individual validation. On the other hand, emerging consumer behaviors — less connected to the need for belonging — give rise to the products and services of the coming years.
Limited by sexism, women face limited chances of growing and reaching leadership positions. They have turned to entrepreneurship as a way of combining purpose and a career. The projects, companies, and startups they have been creating are fueled by a transformative power that boosts both economic growth and social and environmental change.
Clothes and other consumer goods will no longer be mere objects; they will be transformed into subjects to develop a more emotional relationship with people. More than ever, fashion must look to the people, who are less predictable and more difficult to label. Their individual motivations speak louder than any standardized lifestyle.
In a scenario where the consumption of cosmetics is still heavily based on marketing, some women have decided to take a more natural approach to beauty, replacing an entire shelf of cosmetics with products made at home. A currency exchange occurs in such lowsumer behavior, where you pay for quality and not for the brand. Possibilities include products not tested on animals, vegan recipes, or completely natural formulas.
The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.
Consumerism and advertising have raised our expectations to the point of making impossible to be fully happy or satisfied. Fortunately, there is a movement that moves us away from illusion and brings us closer to plenitude.