A fast fashion item may be more similar to a film than you would expect. Titles overflow and movie theaters work in a mechanical rotative system: the next movie is right around the corner, there is no time for reflecting on what you just saw. Watching a film or not is deeply connected with today’s world emergencies.
The way society faces its responsibilities to the environment gives signs of how it is going through a critical and complex transformation. The years preaching the same old canons of the “sustainable citizen” handbook are coming to an end. The model in which everything is disposable is gettig old fashioned, giving the floor to zero waste projects.