The traditional knowledge of midwives and faith healers is starting to gain recognition and is being recovered, with new life, by the awakening of a new consciousness that goes hand in hand with a decline in consumption. Projects and brands are seeking more humanist values, prioritizing the reappropriation of women’s bodies, acceptance of organic processes, and reconnection with the sacred.
In a scenario where the consumption of cosmetics is still heavily based on marketing, some women have decided to take a more natural approach to beauty, replacing an entire shelf of cosmetics with products made at home. A currency exchange occurs in such lowsumer behavior, where you pay for quality and not for the brand. Possibilities include products not tested on animals, vegan recipes, or completely natural formulas.