Reusable Products: The Future of the Economy is in Waste

Lowsumerism

High levels of extractivism are leading to a future where materials of mineral, vegetable, and animal origin are scarce. But what if we immediately stopped extracting and producing raw materials? How long could we use our waste to produce everything we consume? Learn about the initiatives showing us what the products of the future may look like: designed to take full advantage of their raw material, able to return to the top of the production chain.

Transparency in Corporate Culture

Empurpose

In a world dominated by fake news, there is greater value in the things we know for sure. Today, desire is generated by honesty and transparency. Nobody is asking companies to be perfect; just trustworthy.

Ethics and Transparency: Contemporary Desire in Fashion Consumption

Unfashion

Fashion has been a tool for telling apart noblemen and the bourgeois since the 15th century, and even today fashion is still seen as a tool for individual validation. On the other hand, emerging consumer behaviors — less connected to the need for belonging — give rise to the products and services of the coming years.

Purposeful Fashion: Brands and the Public Brought Together by Human Values

Unfashion

Clothes and other consumer goods will no longer be mere objects; they will be transformed into subjects to develop a more emotional relationship with people. More than ever, fashion must look to the people, who are less predictable and more difficult to label. Their individual motivations speak louder than any standardized lifestyle.

The Media and Gender Equality: Beyond Advertising Strategy

TRANScenGENDER

Sexist campaigns have been a constant target of criticism, tarnishing the image of some traditional brands. Gender equality is increasingly an issue that affects consumer choices: it is time for brands to help liberate women without creating new stereotypes of the model woman. More than using empowerment as an advertising strategy, brands need to embrace gender equality in a real, tangible, and honest way.

Non-binary fashion: a historical overview to contextualize trends

Unfashion

Social codes that are represented by clothes are being challenged with the emergence of non-binary gender in fashion. Even though there is a huge gap between the fantasy of the catwalk and the reality of clothing retail, for both luxury and popular stores, retailers do endeavor to follow this trend. While the industry is still finding its way, underground brands and new designers are leading the evolution.

After Liquid Times: Spirituality and the Search for Purpose

Lowsumerism

The contemporary search for spirituality is observed in daily practices that promote self-knowledge above all. Yoga, meditation, veganism, integrative medicine: they are far from dogma and closer to the “true self” and a greater purpose. This emerging behavior is a way of subverting the order of these “liquid times”. The new purposes bypass the logic of capitalism and suggest a more inclusive lifestyle, less focused on the accumulation of capital.

Polygendered Brazilian Music: The Tombamento Generation

Music Trends

The growth of conservatism has frightened many who once believed that the world had advanced in terms of human and civil rights. But the Tombamento Generation is taking the spotlight: a new wave of singers whose work is united by the representative force of society’s key issues — race, gender, and sexuality. This group of artists and their audience together strive to break down the standards of common sense.

Lowsumerism and the search for our true selves

Lowsumerism

Consumerism and advertising have raised our expectations to the point of making impossible to be fully happy or satisfied. Fortunately, there is a movement that moves us away from illusion and brings us closer to plenitude.

INVISIBLE BRAZIL AND ITS INFLUENCE ON THE ECONOMY AND CONSUMPTION

Unclassed

How do we know where our food comes from? How can we live in harmony alongside people who are different to us? How can we practice sustainability in everyday life? Indigenous villages, riparian, quilombola, and backcountry communities, rural plantations, hybrid countryside, urban outskirts, the ignored populational centers: the answers to these questions arise in the everyday practices of those who understand that it is necessary to invent and express themselves in new ways . When the so-called peripheries reach the consumption behavior of Brazilians, it is time to ask ourselves: who influences who?