There are currently six generations coexisting in Western society. Each of them is influenced by its circumstances — social, political, economic, environmental, and technological — which have a direct impact on how people express themselves. One historical milestone, however, has changed how everyone behaves and even how our cognitive system is developed: the internet.
The vehement disapproval of discriminatory positions and the celebration of achievements by oppressed classes are behaviors that denounce intolerance and create demand for a new kind of sports reporting. When there are new parameters for creating idols, communication strives to fulfill an important social role.
Idols change from generation to generation. We are currently living in the generation of digital influencers, who are famous sometimes only for their beauty or enviable life. But image exhausts itself, corrupting not only those who worship it, but also the person who produces it. Youtuber and Instagramer activists emerge as modern albums, spreading messages beyond their image.
The vulnerability suggested by “artistic nude” that represents women from the male perspective is opposed to the power of “nudes,” which defies the norm and reinforces women’s control over their own image and sexuality. Selfies created and shared online are valuable. Now more than ever there is the opportunity to build the visual culture of tomorrow from a new perspective — the female perspective.
A lot is said about a “new feminism”, but it is not the first time this movement goes through a media boom. This time their big ally is the internet. Online environment, democracy and plurality friendly, makes the message against sexism echo from the vanguard to the mainstream, further and stronger.
Seriousness and expertise are not adult businesses. Energy and spontaneity are not teenager things. Get used to it: age stereotypes do not represent the contemporary world anymore. In media, music and fashion, teens are being depicted as personality icons rather than symbols of inexperience.
Buying has never been easier, but the innovations that facilitate our life also end up isolating us. Our acts of buying and consumer habits prove that we are growing increasingly distant from each other. Resuming buying habits connected to traditional and local values became a solution to strengthen face-to-face interaction, once lost with the emergence of digital media. Recovering relationships that got lost thanks to fragile and impersonal digital ties seems to be an emerging behavior in large urban centers.
A fast fashion item may be more similar to a film than you would expect. Titles overflow and movie theaters work in a mechanical rotative system: the next movie is right around the corner, there is no time for reflecting on what you just saw. Watching a film or not is deeply connected with today’s world emergencies.