Veganism is usually associated with nutrition, however, its philosophy embraces a greater cause. Today, people and brands recognize that veganism is also about ethics, politics, and the environment. This new perspective holds the power to develop a society that protects animals, people and the future.
Idols change from generation to generation. We are currently living in the generation of digital influencers, who are famous sometimes only for their beauty or enviable life. But image exhausts itself, corrupting not only those who worship it, but also the person who produces it. Youtuber and Instagramer activists emerge as modern albums, spreading messages beyond their image.
Consumerism and advertising have raised our expectations to the point of making impossible to be fully happy or satisfied. Fortunately, there is a movement that moves us away from illusion and brings us closer to plenitude.
Self-sufficient and sustainable communities in harmony with the environment are growing in popularity. In addition to their ecological focus, these communities also integrate economic, social, and cultural aspects through participatory management and permaculture. Ecovillages offer a post-modern way of life where we all work, have a voice, and collaborate.
Inclusion and diversity are no longer a desire of some, but a necessity for all. The growth of policies that foster female inclusion, training, and empowerment, alongside the explosion in female entrepreneurship, has weakened this invisible barrier and promises to shatter it for once and for all
A lot is said about a “new feminism”, but it is not the first time this movement goes through a media boom. This time their big ally is the internet. Online environment, democracy and plurality friendly, makes the message against sexism echo from the vanguard to the mainstream, further and stronger.
Seriousness and expertise are not adult businesses. Energy and spontaneity are not teenager things. Get used to it: age stereotypes do not represent the contemporary world anymore. In media, music and fashion, teens are being depicted as personality icons rather than symbols of inexperience.
We are living a time of urban flight, looking for our wildest essence, for simple life nirvana, for a bigger purpose and something that makes us more meaningful to the world. Conscious consumption, permaculture and running away from urban chaos are hot topics. After all, our true core is not what we can buy, but what we can be.
The current environmental scenario demands a complete change on human’s mentality. That also implies a change on the criteria of what “success” is, specially concerning to people and business. New codes substitute capitalist models, revealing the urgency of sustainable economy.
The recent study “The Rise Of Lowsumerism” says no to excess and explores the revelation of a new mentality concerning to consumption. Consuming should be a well thought act according to our needs, not a substitute for our lack of time or affection. It’s ok to feel lost when you want such a big lifestyle change. That is why this article will show you some possible paths to start living a lowsumer life.
How do we brake consumerism in a society ruled by brands and companies? Microtrends are showing our entire zeitgeist is turning to “less is more”. Consumers are getting more and more conscious. They are embracing new marketing models, capable to attend their needs and cravings with less harming impacts.
With the social rise of trans people in the media, there has been a change in how this population is usually presented to the great public. In a society where 90% of trans women and transvestites are conditioned to prostitution, it is paramount for trans people to master their own narratives, playing themselves in series, soap operas and movies.
Buying has never been easier, but the innovations that facilitate our life also end up isolating us. Our acts of buying and consumer habits prove that we are growing increasingly distant from each other. Resuming buying habits connected to traditional and local values became a solution to strengthen face-to-face interaction, once lost with the emergence of digital media. Recovering relationships that got lost thanks to fragile and impersonal digital ties seems to be an emerging behavior in large urban centers.
The man was removed from the center of development and many human bonds became commercial relations. We live immersed in consumerism, and individuality became the new flag of freedom (or is it advertising?). As much as we believe that we evolved much since the beginning of times, the feeling is that we grew very little when it comes to consciousness. And it is about time to give it a try.
The way society faces its responsibilities to the environment gives signs of how it is going through a critical and complex transformation. The years preaching the same old canons of the “sustainable citizen” handbook are coming to an end. The model in which everything is disposable is gettig old fashioned, giving the floor to zero waste projects.