There are currently six generations coexisting in Western society. Each of them is influenced by its circumstances — social, political, economic, environmental, and technological — which have a direct impact on how people express themselves. One historical milestone, however, has changed how everyone behaves and even how our cognitive system is developed: the internet.
Is it possible to live in a society without inequality? Or is it natural, is it necessary that a small number of people control and maintain certain privileges? These are issues that we have faced since Ancient Greece, and that are now entering a new chapter with a powerful new character called digital technology. How could technology, which connects the whole world, have created a distance between us, a feeling of mistrust?
We are living in a transition between the end of the current economic model and the awakening of new economies. Access, community, purpose, reputation, transparency, trust: these are the foundations for building a new way of performing financial transactions — whether financial or otherwise — based on exponentially evolving technologies. This is blockchain.
We have entered the age of digital democracy and it is a path with no return: governments need to make digital technology the starting point for every action they take. New technologies and the innovators behind them reframe processes, showing how democracy is maturing and reaching new people in a deep and complex way.
In contemporary technoculture, technologies that incorporate these dualistic values and use derogatory stereotypes are becoming obsolete, being replaced by experiments that virtualize human identity and increase the multiplicity of representations. The biotechnological development sees gender as a limiting constraint to our human potential.
Sharing economy blossoms along with the post-modern liquidity. Having access to more things, and them being more disposable, we create an exponentially more fluid identity, more compatible with ourselves. We are not what we have, but what we access.
Given the notion of conscious consumption that emerges in our society, the tendency is that remarkable — or revolutionary — products of the future will be those capable to translate our yearning for long-lasting objects, capable of defying the discarding logic. Modular technology questions the validity of fast-paced production cycles, blocking planned obsolescence.
The way society faces its responsibilities to the environment gives signs of how it is going through a critical and complex transformation. The years preaching the same old canons of the “sustainable citizen” handbook are coming to an end. The model in which everything is disposable is gettig old fashioned, giving the floor to zero waste projects.