The vehement disapproval of discriminatory positions and the celebration of achievements by oppressed classes are behaviors that denounce intolerance and create demand for a new kind of sports reporting. When there are new parameters for creating idols, communication strives to fulfill an important social role.
For some time now, an inversion of the masculine and feminine codes is happening in fashion, breaking predefined norms and dated notions of genre. It is a freedom from stereotypes, some kind of illusory game some interpret as unissex. New shapes of business start to pop up everywhere in the world, providing options for the share of customers in lack of brands that follow their ideas about gender.
When gender identity enters the popular discussion subject, and markets that move trillions start paying attention to this matters, it is natural that the discussion clearly influences how companies will communicate and position their products from now on. Dictating how each gender must relate to consumption will be an act increasingly hated by the public, that now understands this division as a sign of belatedness.
With an aesthetic that denied consumerism, it was the punk movement that started spreading the DIY word. In essence, both punk and DIY endorse a more intimate relation with personal consumption. The punk spirit in DIY is undeniable and growing in a society that gets more and more conscious about its impact on planet Earth.
We live in a sex-normativity scenario incapable of challenging cliche phrases, like “sex is health.” Asexuality is the condition of those who do not get sexually attracted in general. However, the lack of interest in sexual intercourse does not prevent the asexual from developing emotional or romantic ties with other people.
Mass culture that reveals gender spectra is the closest contact that many have with their ideal universes. Pop, with all its ambiguities, is exempt from the obligation of holding an active social role. But, intentionally or not, it ends up causing transformations. When a situation is portrayed in a play or movie, we visit psychological places without the need of reality. The same happens with gender.
With the social rise of trans people in the media, there has been a change in how this population is usually presented to the great public. In a society where 90% of trans women and transvestites are conditioned to prostitution, it is paramount for trans people to master their own narratives, playing themselves in series, soap operas and movies.